TikTok launches text-only posts to rival Elon Musk’s Twitter By Reuters
© Reuters. FILE PHOTO: The TikTok office building is shown in Culver City, California, U.S., April 26, 2023. REUTERS/Mike Blake/File Photo
(Reuters) – Chinese short-video app TikTok is allowing users to create text-only posts, in the latest attempt by a social media firm to capitalize on the turmoil at Twitter since its buyout by Elon Musk last year.
The move, announced on Monday, would allow TikTok users to choose from a variety of backgrounds for their text posts that can feature hashtags and allow people to tag other users.
The posts, which look similar to Instagram Stories, have a 1,000-character limit, according to tech news website the Verge.
Meta Platforms Chief Executive Mark Zuckerberg launched Threads in July, another text-only application that could pose a threat to Musk’s Twitter.
Musk on Monday renamed Twitter to X, and removed the iconic blue bird logo, in his bid to create “an everything app”.